Allsaints Birmingham Bullring

A very different but interesting project for us. The AllSaints store for Bullring was already on its way through the approvals process when we got involved. The brief was to create a feature flooring after discussing the difficulty of getting the brand identity into the space with no walls or ceiling due to the concession store being in the middle of the Bullring walkways. Most AllSaints spaces will have feature distressed painted brick walls and feature lighting as part of their in store brand identity...which was not possible to replicate in this standalone concession space. AllSaints stores use a very raw material palette with lots of repurposed cast iron machinery, lacquered steel, leather, distressed oak etc. We started playing around with a lacquered steel floor which would fit in with the brand identity and has been done in other stores we have worked on previously. We decided to use entire 8ft x 4ft mild steel sheets, mapping out the brand logo onto the entire floor layout which would then be lasercut to produce a huge steel jigsaw puzzle. Once all the sheets were laid out and fixed down to the subfloor, we poured a resin inlay into the logo areas. The finished install looked fantastic and receives great feedback!